by David | Mar 18, 2009 | Digital Migration, New Marketing, new media, Newspapers
The Big Scary Project that I’ve been yammering about for the last five months is finally live & open for business. The Audience Planbook was designed to guide newspaper execs through the process of transforming their familiar (but no longer safe) businesses...
by David | Feb 24, 2009 | Digital Migration, Newspaper Deathwatch, Newspapers
The last couple of months have seen the weaker papers in two-newspaper towns file for bankruptcy, fire their staffs & announce impending doom. A lot of this can be written off as the natural consequences of a contracting ad market and an epically bad...
by David | Feb 4, 2009 | advertising, Digital Migration, google, journalism, New Marketing, Newspaper Deathwatch, Newspapers
This is going to have to be quick – I haven’t had any spare time to blog, since I’ve been finishing up on editing the Great Big Scary Project, and I have to churn out my intros to said project, along with sprucing up my multimedia examples for my...
by David | Jan 19, 2009 | adsense clickfraud, Digital Migration, Newspaper Deathwatch
Three quick hits: 1. Here’s an interesting article about the one bit of bright news the newspaper industry had in the past year or so – the APT partnership with Yahoo that allowed newspapers to use Yahoo’s user-targeting technology to serve up ads....
by David | Jan 18, 2009 | Lemmings
Optimism or Greed? For the last couple of months, I’ve been hearing financial experts mutter about “frustrated money sitting on the sidelines, waiting to get back into the game.”  I was not convinced – most of the market behavior since the...
