by David | Apr 8, 2015 | advertising, Digital Migration
The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means...
by David | Oct 17, 2009 | new media
This is the last class I taught in Astana – they were very engaged with the idea of moving from traditional media to “New Media,” particularly with blogging. The main question on everyone’s mind was “How do I drive more traffic to my...
by David | Oct 10, 2009 | Mobile commerce
Ask not for whom the Mooseinator tweets… Last Friday, I conducted a training session for the reporters attending the Online News Association’s national conference to demonstrate how to build the basic skills needed to cover a breaking news event using mobile...
by David | Sep 24, 2009 | Digital Migration, New Marketing, new media, Online Video
It was a cinematic night, as event organizer Brad Nye looked like he was making an entrance in a James Bond film, and Jason Calacanis did a Q&A (thanks for taking my question first, BTW), and looked a little like Citizen Kane. It’s late and I’ve got a...
by David | Aug 28, 2009 | Digital Migration, new media, Newspaper Deathwatch, Newspapers
This week’s debate is not as acrimonious as in the past (although there are exceptions to that, of course), and in the wake of the biz models released by the Aspen conference, some people are taking building new revenue streams seriously. At least, they say...
