by David | Apr 8, 2015 | advertising, Digital Migration
The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means...
by David | Oct 17, 2009 | new media
This is the last class I taught in Astana – they were very engaged with the idea of moving from traditional media to “New Media,” particularly with blogging. The main question on everyone’s mind was “How do I drive more traffic to my...
by David | Apr 15, 2009 | advertising, new media, Online Video, Video
This is part 3 of John’s keynote at OMMA 2009. …and yes, I know, I don’t have the excerpts and such that made the other videos interesting to watch. But I figure if you’ve gotten this far, you’re probably already pretty interested in what...
by David | Apr 14, 2009 | advertising, Digital Migration
“So much cash sloshing around that we forgot that the interface is going to change completely. Again.” – John Battelle Excerpts to come… mmm
by David | Apr 13, 2009 | advertising, New Marketing, new media
“We’re about to get another breakthrough, another interface leap. If I knew what it was, I would start a company there. But I don’t know what it is yet, but I have some ideas, and that’s what we’re going to talk about today.” – John...
