by David | Dec 16, 2009 | New Marketing, new media, Online Video, Video
Her “Bad Romance” music video features prominent product placement for stuff she designs & sells – and has garnered 38 million views. The song itself is kinda beside the point – it’s bubblegum synth-disco-pop, about as bland and...
by David | Oct 17, 2009 | new media
This is the last class I taught in Astana – they were very engaged with the idea of moving from traditional media to “New Media,” particularly with blogging. The main question on everyone’s mind was “How do I drive more traffic to my...
by David | Sep 24, 2009 | Digital Migration, New Marketing, new media, Online Video
It was a cinematic night, as event organizer Brad Nye looked like he was making an entrance in a James Bond film, and Jason Calacanis did a Q&A (thanks for taking my question first, BTW), and looked a little like Citizen Kane. It’s late and I’ve got a...
by David | Aug 28, 2009 | Digital Migration, new media, Newspaper Deathwatch, Newspapers
This week’s debate is not as acrimonious as in the past (although there are exceptions to that, of course), and in the wake of the biz models released by the Aspen conference, some people are taking building new revenue streams seriously. At least, they say...
by David | Aug 16, 2009 | Digital Migration, New Marketing, new media, Newspaper Deathwatch, Newspapers
In which I get very “Meta” and write a blog post that aggregates other blog posts that were written about aggregation. I am also posting this over on the AIM Group blog, as part of what I think might become a regular feature, “This week in the paid...
by David | Aug 10, 2009 | Digital Migration, New Marketing, new media, Newspaper Deathwatch
Another quick hit, this one courtesy of an article in AdAge about how the free-fall in the ad industry has at least stopped, but what’s emerging out of the wreckage is that things will never go back to the way they were. “This current economy has...
