by David | Apr 8, 2015 | advertising, Digital Migration
The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means...
by David | Oct 21, 2014 | Digital Migration
Is it no longer identity theft when law enforcement does it?OK, on one level, this is kinda clever, and analogous to those scams where cops send out invites to a special event to lure in crooks. Usually, it’s under the guise of having won free tickets, or a...
by David | Oct 13, 2014 | Digital Migration, new media, newspaper crisis
Readers want “candy.” Do we give it to them? Every so often, you’ll read a long, impassioned essay about how Americans are stupid, because they aren’t paying attention to world events, how we’re distracted by the latest tawdry celebrity...
by David | Sep 25, 2014 | Digital Migration, new media, newspaper crisis, Newspaper Deathwatch, Newspapers
Mediapart in France is profitable because it gives readers what they are willing to pay for. Imagine that. Quick hit here for my students, who are increasingly upset about their job prospects after graduation. I shared an article from Neiman about the upheaval in the...
by David | Apr 1, 2014 | Digital Migration
Experiments to see if there is an audience for high-value content Pundits have long said “Let a thousand flowers bloom.” Well, this is one of them. A group of journalists down at the Folha de Sao Paolo (and excuse me for not putting in the various tildes...
by David | Mar 26, 2014 | Digital Migration, journalism
When clicks drive coverage, what happens to hard news stories? Are we doomed to “hamster wheel journalism”? Is the future only listicles and kitteh pictures? There’s an interesting discussion shaping up – one that I’ve seen coming for...
